In today's hypercompetitive digital landscape, brands are constantly seeking innovative ways to stand out and connect with their target audiences on social media platforms. Enter artificial intelligence (AI), a game-changing technology that is revolutionising paid social advertising.
From streamlining everyday efficiency to supercharging prospecting and data analysis, AI offers a myriad of benefits for brands looking to elevate their advertising strategies to new heights.
Senior Account Director of Paid Social at The PHA Group, Aron Jheeta, shares his thoughts on how brands can effectively leverage AI to transform their paid advertising strategy.
1. Enhancing Everyday Efficiency
AI-powered tools are transforming the way marketers manage and optimise their paid social advertising campaigns. Take, for example, Nike, the global leader in athletic footwear and apparel. Nike leverages AI-driven ad automation platforms to streamline the process of creating and managing thousands of ad variations across multiple social media channels.
By automating tasks such as ad targeting, scheduling, and budget allocation, Nike's marketing team can focus on strategic initiatives to drive brand engagement and revenue growth. According to recent data by Invespcro, companies that adopt AI-driven marketing automation see a 14.5% increase in marketing ROI and a 12.2% reduction in marketing overhead costs, given the current economic climate, this can help reduce inefficient workflows.
2. Why AI is Useful for Prospecting
Prospecting is at the heart of any successful advertising campaign, and AI is empowering brands to identify and target high-potential leads with unprecedented precision. According to a report by Harvard Business Review, companies that use AI-powered prospecting tools experience a 50% increase in lead conversion rates and a 60% increase in sales revenue.
Take the example of Spotify, the world's leading music streaming platform. Spotify utilises AI algorithms to analyse user listening habits, preferences, and demographic data to transform its paid social advertising campaigns. By leveraging AI-powered prospecting tools, Spotify can target music lovers with highly relevant and personalised ads, driving user engagement and subscription growth.
3. Using AI to Analyse Data
According to a study by McKinsey & Company, companies that use AI-driven analytics platforms see a 20% increase in marketing effectiveness and a 30% reduction in customer acquisition costs. AI has the power to revolutionise the way brands extract insights from vast amounts of data.
Coca-Cola employs AI-driven analytics platforms to analyse social media conversations, sentiment, and engagement metrics in real-time. By harnessing the power of AI-driven data analysis, Coca-Cola can identify emerging trends, gauge consumer sentiment, and optimise its paid social advertising campaigns for maximum impact.
In conclusion, AI is reshaping the landscape of paid social advertising, inspiring brands to achieve unprecedented levels of efficiency, effectiveness, and ROI. From automating everyday tasks to supercharging prospecting and data analysis, AI offers a wealth of opportunities for brands to unlock new levels of success in the digital age.
As the adoption of AI continues to accelerate, brands that embrace this transformative technology will gain a competitive edge and position themselves for long-term growth and success in the dynamic world of paid social advertising.
